Develop a brand and conceptualize a subscription box that the brand would produce. A physical version of the box would be developed along with a brand style guide and a website for consumers to purchase the box.
Monmons: Monthly Monsters is a monthly subscription box that delivers pop-culture monster merchandise to consumers every month. The logo for Monmons has a scaled egg as the logomark to represent dragon eggs and tie fantasy into the brand. A sans serif typeface was used as the primary type in order to keep the logo simple with a tagline in a slab serif secondary type. The physical box consists of a cardboard box with the brand logo elements around it as well as an egg that the items for the month would be within. For the website components and brand style guide, the orange and blue colors were used along with a simple scale pattern to add visual interest. The applications utilized include Adobe Illustrator, Adobe InDesign, Adobe XD, and Adobe Photoshop.